Meeting Preview:Tourism, Heritage and Integrated Approach, Case Studies in China and France
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February 24, 2021,10:00-12:00 am Paris time (5:00-7:00 pm Beijing time) on ZOOM

Languages: Chinese / English / French


Organised with: Observatoire de l’architecture de la Chine contemporaine

In partnership with: Association des Petites Cites de Caractère and Tongji University









In China, the 14th Five-Year Plan (2021-2025) will focus on the domestic market, including heritage and tourism, both of which have been factors of development for more than two decades. The problems encountered with regard to the endangerment of heritage, landscapes and populations on over-exploited or poorly exploited sites are now shared by China and Western countries alike. In France as in China, integrated approaches have been carried out in an attempt to combine and produce new urban management tools that combine cultural, natural and intangible heritage, tourism and environmental quality in a territorial vision that involves villages, towns and cities. The inhabitants are involved upstream of these experimental processes. The purpose of the case studies presented will be to identify the strengths and weaknesses of the achievements carried out, so as to help the dissemination of good practices and contribute to the elaboration of specific recommendations, targeted by type of actors or context.


Roger Bataille, Mayor of Ervy-le-Chatel, Vice-president of the Association “Petites Cités de Caractère” 

Alain Marinos, national delegate of the Association “Petites Cités de Caractère”

Pr SHAO Yong, Tongji University, Shanghai

Pr ZHANG Chunyan et Mrs HU Lian, Tianjin University

Pr ZHOU Jian, WHITRAP, Shanghai


Françoise Ged, Observatoire de la Chine, Cité de l’architecture & du patrimoine, INALCO 

Minja Yang, RLICC/KUL Emeritus & ex-Unesco


Mrs PENG Liang, landscape designer





– Minja YANG and Françoise GED


  • ZHOU Jian – Study on Heritage and Tourism Spatial Strategy in Yangtze River Delta ecological low-carbon integrated development demonstration zone

  • SHAO Yong – Two case studies :

  • – Some efforts for achieving the Sustainable Development Goals in a World Heritage City, the case of Pingyao

  • – Natural and Cultural Heritage based Territorial Spatial Planning in China, the case of South Anhui & the case of the Ancient Post Road in Guangdong

  • HU Lian & ZHANG Chunyan – How tourism stimulates local policies’ adjustment? Two case studies in Tianjin: celebrities’ former residences on Wu Dadao and homestays in Xijingyu

Q&A session


  • Roger BATAILLE – Heritage and innovation : keys to revitalization of Ervy-le Chatel, a small medieval town in a rural area

  • Alain MARINOS – How to make the city attractive? Two case studies : Pont-Croix, Petite Cités de Caractère, and the metropole of Brest

Q&A session



INFORMATIONS : maria.gravari-barbas@wanadoo.fr https://www.facebook.com/OurWorldHeritageTourism 

DOWNLOAD DETAILED INFORMATION:https://www.ourworldheritage.org/wp-content/uploads/2021/02/programme_24_fev_ang-1.pdf


Organizer Introduction





The World Heritage Convention is at risk

World Heritage has for some 50 years served as a beacon of hope, protecting the wonders of our world for future generations. It was created with great foresight at the dawn of the modern conservation era.Today however, this unifying instrument is straining under its success. With over 1,100 protected sites, conservation has taken second place to list-making. Properties and associated resources continue to deteriorate while global threats rise and politics override protection.

Civil society should play a bigger role in the implementation of the Convention

Civil society has so far played a minor role, both locally and globally, in the implementation of the World Heritage Convention. Unlike other cultural and natural heritage protection treaties, the Convention has limited the participation of civil society organizations, reducing the effectiveness of heritage protection policies.

Redefining the role of heritage in a multidimensional world

The World Heritage Convention needs to adapt to a multidimensional and multicultural world, by protecting heritage that reflects the diversity of societies and their needs, by fully respecting human rights and by embracing modern technology to foster transparency and participation.


OurWorldHeritage raises general awareness about the opportunities and threats that natural and cultural World Heritage sites encounter in the 21st century, precipitated by, among others, increasing development pressures, industrial and mining operations, climate change, unsustainable tourism and conflicts. The systematic involvement of civil society is elementary in finding sustainable solutions.OurWorldHeritage will also be calling on the responsibilities of States Parties as well as of public and private actors to respect the spirit of the World Heritage Convention and stop politicization. OurWorldHeritage promotes gender, regional and age balance in its activities and intends to foster the role of youth in all aspects of heritage management, as a way to promote the awareness of future generations on the importance of cultural and natural heritage for society and to ensure its long-term conservation.OurWorldHeritage intends to reach this objectives through:

  1. Integrate effective participation and dialogue in World Heritage activities and ensure a balanced geo-cultural and bio-regional representation;
  2. Encourage and influence reform in World Heritage implementation processes and expand the role of civil society by improving accountability through transparent assessment practices;
  3. Mobilize civil society to take responsibility for the protection and conservation of WorldHeritage;
  4. Reaffirm the credibility and representativity of the World Heritage Convention through informed and science-based decision-making for conservation and sustainable development;
  5. Inspire younger generations to take part in decision-making and to shape future conservation practices worldwide.





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Editor:Chen Huan、Xu Kanda

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