From 2nd Nov to 3rd Nov, themed events of 2023 World Heritage Creative X Innovator Forum & 3rd Anniversary of Global Awards for World Heritage Education Innovative Cases were organized in Guangzhou. The Conference was presided by Dr. Li Xin from WHITRAP, inviting Mu Jingchuan, Project Officer of UNOSSC Beijing; Feng Huiling, Chair Professor of Information Science, former executive vice-president of Renmin University of China; Sun Yue, Party Secretary and Deputy Director of Guangzhou Municipal Bureau of Planning and Natural Resources; Wang Dan, director of marketing department of Tencent, as guest speakers. More than 200 former laureates and partnership parties participated.

The Forum was committed to becoming the first incubator for scientific innovation in heritage sites. As an extension and upgrade of the collaborative eco-network of the "Global Awards for World Heritage Education Innovative Cases", the forum convened the most cutting-edge and representative world heritage creators & innovators and their latest practice and exploration. Meanwhile, the forum has made systematic innovations in its mode, innovatively adopting the multi-dimensional interactive structure of "Brainstorming + Immersion Art + Heritage Scenarios", which organically integrated the sharing of innovative cases, the award ceremony, interactive performances and the heritage scene, providing the best creative atmosphere for the cross-boundary exchanges of all parties, and creating the one-stop professional exchange platform, the most in-depth and wide-ranging, for cross-boundary mode innovation of domestic heritage sites.

The forum launched the Global Case Awards Incubation Cooperation Project, aiming to carry out a number of globally leading and exemplary cross-border cooperation projects to promote the development of science and innovation at heritage sites, including the first phase of the China-Mexico Heritage Cities South-South Cooperation Project, and the Domestic Heritage Volunteer Cooperation Network, among others. After the completion of the thematic sub-forums, and with the World Heritage Creative Concerto performed by Music Museum of Xinghai Conservatory of Music, Nanyin, and Yungang Dance, Dr Li Xin and all the participants jointly initiated the establishment of the "World Heritage Creative & Innovator Alliance", and the whole forum reached a climax and came to a successful end.

With the goal of building China's first multi-scene, immersive and all-interactive forum on the theme of scientific innovation of heritage, the forum highlighted the in-depth spatial and temporal fusion and interaction between heritage scenes and innovators, and adopted the holistic structure of "introduction, elucidation, transition, and convergence", which gradually unfolded the professional sections in the heritage scenes, and provided not only an extremely academic and professional theme forum, but also an optimal creative atmosphere for in-depth communication among the participants. This not only brought all participants a professional theme forum with rich academic content, but also provided the best creative atmosphere for in-depth communication among each other.

This article focuses on the establishment of the alliance, the immersive case show and other structural innovations, the keynote and the reports of the sub-forums will be published in a separate article, please look forward to it.

Volunteers of the Music Museum

Contributed by “Hearts of China Series” Program

Dr Li Xin announced the opening of the forum

Mu Jingchuan, Project Officer of UNOSSC Beijing

Sun Yue, Party Secretary and Deputy Director of Guangzhou Municipal Bureau of Planning and Natural Resources

Shao Yong, Executive Director of WHITRAP Shanghai

---- Li Xin, Deputy Secretary-General of WHITRAP,

General Director of the Global Awards for World Heritage Education Innovative Cases

Introductory Video

Guest: Mu Jingchuan Project Officer of UNOSSC Beijing

Guest: Feng Huiling, Chair Professor of Information Science, Former Executive President of Renmin University of China

Guest: Han Wei Executive Deputy Director of UNESCO-ICHEI

Guest: Li Xin Deputy Secretary-General of WHITRAP

Guest: Shao Yong, Executive Director of WHITRAP Shanghai

---- Li Xin, Deputy Secretary-General of WHITRAP

Li Xin & Mu Jingchuan, Project Officer of UNOSSC Beijing

Mexico: The National Association of Mexican World Heritage Cities, A.C, Oaxaca de Juárez Municipality, relevant colleges, etc.

China: WHITRAP, School of Information Resource Management Renmin University of China, School of Animation and Games China Academy of Arts, Music Museum of Xinghai Conservatory of Music, etc.

---- Wang Yizhe, Managing Director of China Everbright Group

Group Photos of Experts

Joint presider: Huang Lifeng, Deputy Director of Shantou Municipal Bureau of Culture Media Tourism and Sport

Feng Huiling, Chair Professor of Information Science, Former Executive President of Renmin University of China

Wang Dan, director of marketing department of Tencent

Xia Peng, Director of Huangshi Cultural Relics Protection Centre

Shao Yong, Executive Director of WHITRAP Shanghai

Expert Discussion

Tian Jing, Deputy President of Emperor Qinshihuang’s Mausoleum Site Museum

Jiang Jinliang, Urban and Rural Planner, Manager of Jiangsu Planning and Design Group

Lin Lu, Young Entrepreneurship Mentor, CEO of KEYS

Qiu Lin, General Economist of Guangzhou Municipal Planning and Natural Resources Bureau

Luo Kai, CEO of Yijie (Beijing) Education Technology Co., Ltd

He Ding, Associate Professor, Beijing University of Civil Engineering and Architecture

Partner Institutes: Beijing University of Civil Engineering and Architecture, Conservators of the Great Wall

Wang Wei, Founder

Local Coordinators: Yang Chengkui, Yang Huiluan

Representatives of Dong chorus: Yang Zhengli, Yang Guotao, other local residents

Yu Huiling, Director, Founder of Fuqun

Bagan Township Boarding Primary School (International Eco-School Award, SDG’s Good Practice)

Zhang Xiao, Manager, THUPDI-Huotang Plan

Ji Zhou, Founder of Jianwei Ximu

Tian Xiaogeng, Executive Director of Helin

Wang Longkui, Director of Lanzhou Culkor Centre for Cultural Exchange

Partner Institutes: Lanzhou Culkor Centre for Cultural Exchange, West Lake Ambassadors Project, Ripple Action

Chen Jingjing, Deputy Curator of China Grand Canal Museum

Xie Jing, Curator

Zhou Lusha, Chief Director of Strategic Development Center of Zhejiang Satellite TV

Yao Ying, Project Sponsor, Executive Director of Gujian Xinsheng

Partner Institutes: Beijing Gujian Xinsheng Cultural Technology Co., Ltd, Dianshui Nanyue

Xue Zhijian, Curator of Suzhou Museum, Director of Suzhou Humble Administrator’s Garden Administration Department

Yu Yong, Chief Executive of China Luoyang Ancient Capital Research-Studying Travel Development Co., Ltd

Tong Yuanyuan, Professor of School of Animation and Games China Academy of Arts

Qiao Jianqiang, Deputy Director of China’s Architectural Heritage Trilogy

Partner Institutes: Gilding (Beijing) Film and Television Culture Media Investment Co., Ltd, etc.

Zheng Min, Curator of Music Museum of Xinghai Conservatory of Music

Creators and Performants: Wu Dazhao, Music Director & Composer; Li Zhaolin, Violinist

Executives: Li Lingman; Li Jingjing, etc., Chinese Zither Player; Zheng Xinrong, Bamboo Flute Player

Partner Institutes: Guangzhou Municipal Institute of Cultural Heritage and Archaeology (Southern Han Mausoleums Museum)

Tian Qing, Tian Qing Dance Culture and Art (Beijing) Studio Host
Ru Yuelai, Director of Suzhou Bay Museum

Zhang Rongpan, Accomplished Musician & Percussionist; Zheng Mingming, Lead Singer; Cai Kaidong, Music Director & Daruan Player; Shen Yijie, NanYin Dongxiao Player

Luo Xi, Director of Cultural Tourism Research Institute of Feng Yu Zhu

---- Li Xin, Deputy Secretary-General of WHITRAP

After interactive exchanges and impromptu rehearsals during the meeting, the three artistic teams of Music Museum of Xinghai Conservatory of Music, Nanyin and Yungang Dance jointly presented a concerto for the protection of the World Heritage in which Chinese and Western music and dance were blended, which was a perfect interpretation of the Awards and the transboundary spirit of creativity upheld, and kicked off the grand opening of the establishment of the Alliance.

Dr Li Xin invited all participants to the stage for a group photo, marking the official launch of the World Heritage Creative & Innovator Alliance.

Zhang Hai, Secretary General of Eco Foundation Global

Xinghai Conservatory of Music

Speeches of Representatives

Prospects: Enable Dreams to Emulate the Reality

For the development of the Awards, this forum is of great significance, which extends and amplifies the network platform model of mutual empowerment of the Awards, where mutual enthusiasm is constantly ignited, new creative inspirations are constantly emerging. It is the dedication of all of us that makes it a stage where creativity and excitement gush as a result of co-construction and sharing.

The establishment of the Alliance represents the completion of all the pieces of the puzzle of the first phase of the Awards and the full validation of its innovative network development model. With the deepening of cooperation with the WHITRAP, UNOSSC and other international organizations, the Awards will be systematically upgraded again in 2024, and a brand-new picture is unfolding.

In the future, we will always uphold the mission of promoting the transformation of heritage sites into science and innovation, and

We will continue to move forward on the path of cross-border innovation.

Our goal remains unchanged:

To transform the development model of science and innovation at heritage sites from a blueprint to a reality.

We will continue to transform heritage sites from a blueprint to a reality with our joint actions.

Contributed by: Li Xin

Edited by: Jiang Yunyang (Intern)